TikTok is introducing a fresh option that enables them to lessen the volume of artificial intelligence-produced media appearing in their timelines. This step comes as the platform announced that it now features in excess of 1 bn AI videos.
Pilot Phase and Launch
This change is being tested over the following weeks before a global launch. This shift coincides with a increase in content created by AI, driven by new AI video creators.
AI Content on Other Platforms
Studies have shown that almost one in 10 of the fastest-growing content creators on another major platform primarily display content made by AI. A significant portion of this output is considered “AI slop”, a term for inferior, mass-produced content that is frequently illogical or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, including computer-generated images to informative clips, and we aim to provide users the ability to increase or decrease of that, based on their own likes,” said a spokesperson.
Volume and Proportions
TikTok disclosed that there are currently 1.3 billion videos on its service tagged as AI-generated. In total, in excess of 100 mn videos are uploaded to the service every day, making AI-generated material a relatively small part of its overall inventory.
User Control Features
Members will be in a position to reduce or increase the level of artificial media they watch by using the content preference feature in the app and picking the AI content topic. Other topics that are already be controlled under the filter cover current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines mandate users to identify convincing AI-made content, and it bans harmful deepfakes of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be removed under its terms of service.
Additionally, the service will henceforth add an “AI-made” label to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This action is aimed to help prevent users from seeking to evade the disclosure requirement.
Educational Initiatives
TikTok is also launching a $2m AI literacy fund for experts and groups to develop educational content about responsible artificial intelligence. This project will support charitable organizations specializing in training computer science.
Platform Protection
TikTok has supported its content review process, following discussion over intentions to cut jobs for a large number of review team members in the UK. The company is expected to reduce hundreds of positions in its content moderation division in the UK capital, with labor groups and online safety experts expressing worry that staff are being displaced by machine-led review.
A company official clarified that human moderation would continue to be important, but automated tools can protect employees by eliminating the most harmful content before it has to be seen by people. The platform announced a 76% decrease in disturbing and violent content handled by content reviewers over the previous year due to intervention by its automated systems.
We believe it is crucial to combine humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is really helping us operate efficiently.”
